by Jackie Scott
Video above; Youtube Marketing & YouTube Optimization – Greg Jarboe talks about YouTube Marketing at 2009 conference
“YouTube Tops 2010’s Most Buzzed-About Social Network List”
Congratulations YouTube! Now that YouTube has been recognized by the Zeta 2010 Buzz Awards as the leader of 2010’s most buzzed-about websites and social media services, will your non-profit organization utilize YouTube effectively in 2011?
I know what you are thinking, non-profit marketing can be complicated. While most marketing strategies focus on one goal, often to increase profitability, not for profit marketing focuses on five major goals – raise awareness, drive donations, reach recipients, cultivate volunteers and build communities. And unlike for-profit marketing, non profits have eight distinct target audience, each with a different perspective – donors, volunteers, employees, recipients of service, the government, the press, the Board of Directors and the community.
You Tube provides an excellent forum for your non-profit to connect, inform, and inspire constituents across the globe and your organization. Consider utilizing the power of video not only to get your message out but also to attract, engage and activate your constituents. A savvy and sophisticated use of web video has the potential to build an active, vibrant base of supporters who want to stay involved with your mission!
Here are 5 reasons to consider using YouTube in your social media marketing strategy;
- YouTube is ranked #1 in Video search sites.
- YouTube is the #2 search engine, Google is obviously #1.
- YouTube videos can be discovered in a variety ways. They can be found in a YouTube search, a Google Search, an embedded player, an external link, related videos or some other way (For example, 57% of online viewers share links to the videos online and 10% of video viewers share links with others by posting them to a blog or website).
- YouTube has gone main stream, with an audience that closely mirrors the demographic of the US population.
- According to US site stats from Neilson /Net ratings for December 2008, nearly half of You Tube Users have annual incomes of $75,000 or more (19% earn 75k-99k, 18% earn 100k-149k and 10% earn more than 150k).
Now that you know the buzz, how will you incorporate YouTube in your non-profit organizations marketing strategy next year?