In a proactive public relations move, AT&T is taking the lead on texting-and-driving prevention with an 11-minute documentary on the topic, intended to reach consumers before New Year’s Eve. The documentary, called The Last Text, features stories about people whose lives were adversely affected by texting behind the wheel, including the parents of Mariah West, who died after texting “Where u at?” to a friend.
The short film is terribly sad, tragic and will move you to tears. Grab a box of tissues and share this video with your children, loved ones or students who clutch their car keys in one hand and their cell phones in their other hand. Start a conversation around the “distracted driving” topic and then steer the conversation into a 2011 New Year’s resolution suggestion.
Have you experienced a scary “distracted driver” situation? Your comments and feedback are warmly welcomed.