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12 good reasons to be a Philanthropic Partner instead of a Fundraiser

by Jackie Scott    Image courtesy of Njaj / FreeDigitalPhotos.net 1) The Fund Raiser raises awareness for the cause; Philanthropic Partners command results 2) The Fund Raiser asks how much you can give; Philanthropic Partners will ask why you give … Continue reading

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Do Non-Profit Leaders need to be great tweeters?

by Jackie Scott Last year I wrote a post titled “Do Public Leaders need to be great tweeters?” (https://niceworknj.wordpress.com/2011/01/27/do-public-leaders-need-to-be-great-tweeters/) and since that time, I have been researching the role of Non-Profit leaders using this fluid medium.  Twitter is an excellent … Continue reading

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Forget “Fear Factor” fundraising and try a little Chaka Khan

by Jackie Scott I recently received an email blast from a local non-profit which painted a pretty dismal financial picture of their organization.  The tone of the email message was doom and gloom. The critical request and call to action … Continue reading

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Are you a tree hugging, earth lovin’ digital do gooder?

by Jackie Scott I grew up with the 1970s Coke commercials believing that we could teach the world to sing in “perfect harmony”. I grew up believing that everyone could and should make a difference in their own backyard, neighborhood … Continue reading

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This post is not about Whitney.

by Jackie Scott She had everything… beauty, the voice of an angel, a wonderful circle of friends, and a healthy child.  So sad her gifts could not bring her the same joy and happiness they brought us. Life is such … Continue reading

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Lose weight with Digital Marketing

by Jackie Scott After several months of paralysis by analysis, I finally decided on the iPhone as my primary mobile device for 2012!  I’m amazed by my new BFF “Siri” and my paparazzi powers and ability to capture the next … Continue reading

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Are you a cool kid in the Social Media playground?

by Jackie Scott I grew up as a blue collar kid in a small town in NJ were popularity contests were a very, very real and often painful part of growing up. Being one of the “cool” or “popular” kids definitely … Continue reading

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